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Google LLC (, GOO-gəə l) is an American international company and innovation firm concentrating on online advertising and marketing, search engine modern technology, cloud computer, computer system software program, quantum computing, e-commerce, consumer electronics, and expert system (AI). It has been referred to as "the most powerful business worldwide" by the BBC and is just one of the world's most valuable brands. Google's moms and dad firm, Alphabet Inc., is just one of the 5 Huge Technology business together with Amazon, Apple, Meta, and Microsoft. Google was founded on September 4, 1998, by American computer system scientists Larry Page and Sergey Brin. Together, they possess about 14% of its publicly noted shares and control 56% of its investor voting power via super-voting stock. The company went public using an initial public offering (IPO) in 2004. In 2015, Google was rearranged as a wholly possessed subsidiary of Alphabet Inc. Google is Alphabet's biggest subsidiary and is a holding business for Alphabet's net homes and interests. Sundar Pichai was designated chief executive officer of Google on October 24, 2015, changing Larry Page, who came to be the chief executive officer of Alphabet. On December 3, 2019, Pichai additionally came to be the chief executive officer of Alphabet. After the success of its initial service, Google Search (commonly well-known just as "Google"), the business has swiftly expanded to use a plethora of services and products. These products attend to a wide variety of usage cases, including e-mail (Gmail), navigating and mapping (Waze, Maps, and Planet), cloud computer (Cloud), web navigation (Chrome), video clip sharing (YouTube), performance (Work area), operating systems (Android and ChromeOS), cloud storage space (Drive), language translation (Translate), picture storage space (Photos), videotelephony (Meet), wise home (Nest), mobile phones (Pixel), wearable technology (Pixel Watch and Fitbit), music streaming (YouTube Music), video clip on demand (YouTube TV), AI (Google Aide and Gemini), artificial intelligence APIs (TensorFlow), AI chips (TPU), and much more. Much of these products and services are leading in their respective industries, as is Google Browse. Stopped Google items include gaming (Stadia), Glass, Google+, Reader, Play Songs, Nexus, Hangouts, and Inbox by Gmail. Google's other endeavors beyond net solutions and consumer electronics consist of quantum computing (Sycamore), self-driving vehicles (Waymo), wise cities (Pathway Labs), and transformer designs (Google DeepMind). Google Look and YouTube are the two most-visited websites worldwide, followed by Facebook and Twitter (now called X). Google is likewise the largest online search engine, mapping and navigating application, email carrier, workplace suite, on the internet video system, photo, and cloud storage space supplier, mobile os, web browser, machine learning structure, and AI virtual aide service provider in the world as gauged by market share. On the listing of most valuable brands, Google is rated 2nd by Forbes since January 2022 and 4th by Interbrand as of February 2022. The firm has obtained considerable objection including issues such as privacy issues, tax obligation avoidance, censorship, search nonpartisanship, antitrust, and misuse of its monopoly placement.

Digital advertising is the element of marketing that uses the Internet and online-based digital innovations such as computer, mobile phones, and various other electronic media and platforms to advertise products and services. It has actually considerably changed the way brands and companies utilize innovation for advertising since the 1990s and 2000s. As digital platforms became progressively incorporated right into advertising and marketing plans and everyday life, and as individuals significantly made use of electronic gadgets rather than seeing physical shops, electronic advertising projects have come to be prevalent, utilizing mixes of methods. A few of these methods consist of: search engine optimization (SEARCH ENGINE OPTIMIZATION), search engine marketing (SEM), content advertising, influencer advertising and marketing, content automation, project advertising and marketing, data-driven marketing, e-commerce advertising and marketing, social networks marketing, social networks optimization, e-mail direct advertising and marketing, present marketing, e-books, and optical disks and video games. Digital marketing encompasses non-Internet channels that give electronic media, such as tv, mobile phones (SMS and MMS), callbacks, and on-hold mobile ringtones. The extension to non-Internet networks separates electronic advertising from online marketing.